Business Link: the key to success
Tuesday, January 12th, 2010
Business Link is helping businesses save time, increase their sales and raise profits and recent figures from a number of separate reports have attested to the difference which the government’s business advice site is making.
Developed in partnership with subject experts within government and relevant business-support organisations, the site provides free guidance for businesses on topics such as finding and keeping customers, making payments and helping organizations comply with legislation.
Huge numbers of business owners and budding entrepreneurs are turning to the service. The regional network of Business Link providers reached a staggering 942,000 customers in the 2008/2009 period and businesslink.gov.uk hosted more than 14 million visits.
The Minister for Regional Economic Development, Rosie Winterton MP said: “The recent surveys asked Business Link customers to provide feedback on the service and the impact it has had on their business.
“The figures clearly demonstrate the service is making a difference to their bottom line. Business Link is a vital resource for businesses, however big or small.”
According to the surveys businesses reported that due to information and guidance of the website they:
- Saved roughly 5.7 million hours – valued at approx £121m and made £158 million in cost savings.
- Increased their profits: additional sales of £360 million and an increase in profits of £54 million.
- Saved valuable time researching and gathering information – an average of 17 hours per customer.
Acumen Business Law is one of the businesses which has took advantage of the Business Link. Penina Shaw, a commercial lawyer with the firm said:
“At first, I was a little sceptical, Acumen Business Law was already a successful business and I couldn’t see what value Business Link could add. As a result of meeting them, we made several significant changes, and put fundamental systems in place to measure financial success.
“We recommend that all our clients use Business Link. It can save a lot of time and money, and provides a trustworthy service completely free of charge.”
Business Link ambassadors include: Karen Hanton (Toptable.com) Karen Darby (Call Britannia) John Bird (Big Issue) and Claire Young (former Apprentice finalist)

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